PRES2 – 7 days of communication and public relations in a multicultural environment
The domain of communication and public relations has developed rapidly in the past decade. It represents one of the most important department in an organisation because its main purpose is to construct and promote the image of it. The domain of communication and its various forms of representation: PR, Advertising, Photo, Film, Strategy, represent at the same time a science and an art. In order to create and sustain a powerful image of the organisation it is a must to understand and use in an appropriate manner all these elements. […]